This is the Aloof's fourth album to be released but their first after being dropped from their old record label East West. Now on their own label after their last album, 1998's extremely chart-unfriendly but ultimately satisfying 'Seeking Pleasure', bombed, 'This Constant Chase For Thrills' should mean that at least The Aloof don't have to bow to the pressures of producing hits anymore. The lyrical themes on offer are much the same as before, conveying the ugliness and beauty of today's consumerist society as songs with titles such as 'Doing It For Money' and 'Painted Face' would suggest. Where this album differs though is that many of the melodies which were the forte of their last two albums seem to have disappeared and a lot of it just sounds like mood music. In fact, the longest song here, the 10-minute plus 'Good Morning World' is actually very boring and drags for at least 7 minutes too long. Elsewhere the opening salvo of 'So Good' and 'Doing It For Money' (appearing in remix form later in the album as well) hit the required foot-tapping beats and 'Painted Face' is the nearest we get to a bona-fide single whereas 'Infatuated' is misery personfiied. The sound is still theirs but more bittersweet melodies next time please, gentlemen.